You make the product tangible.
Try-ons, prices, UK size ranges and even skirt lengths give customers useful buying information. Keep that practical, personal voice.
Jodi by Joan / Port Harcourt
Keep the clearance momentum.
Build desire for what comes next.
Joan, you already show up. The next opportunity is a content bank that helps retail shoppers choose, gives stockists a clear starting point, and keeps your premium pieces in the conversation after the sale.
Prepared by Socials With GoodySocial media marketing agency
The directionCampaign content bank
The goalClearer choices. Better enquiries.
01 / The foundation
There is already plenty
to build on.
Our recommendation starts with what you have—not a request to start over.
You have a real buying destination.
A physical PH store and a linked online catalogue give shoppers options. The shop also states dispatch or pickup is 24 hours after payment.
You have proof beyond the product.
Customer-post and review highlights are already present. Those assets can support product stories and purchase reassurance, with permission.
02 / Three opportunities
Make the next step
easier to understand.
These are opportunities we can see from the public page and shop. They are not claims about your sales or private enquiries.
01
Two buyers need
two clear routes.
What we saw: your bio serves wholesale and retail. The 1 November sale post offers a special wholesale discount from 20 pieces, while recent product captions ask individual shoppers to DM.
What we would create
A “shop for yourself” guide and a separate stockist enquiry guide. Each explains what information to send, the relevant terms and the next step. Confirm current wholesale terms before publishing.
02
Connect the Reel
to the exact item.
What we saw: the 1 November caption asks buyers to send screenshots. The website has named or coded products, and opens under EJ &O FASHIONLTD. rather than the Instagram name.
What we would create
Matching product names or codes across the Reel, caption and shop, plus a pinned ordering guide that explains the connection between Jodi by Joan and the linked shop in your preferred wording.
03
Give the premium range
its own story.
What we saw: your current campaign promotes clearance outfits from ₦5,000–₦20,000, while the shop also lists an Asoke Bubu at ₦80,000.
What we would create
Keep clearance updates distinct from collection storytelling. Use garment detail, fit, movement and styling to explain the premium piece—then guide interested shoppers to that exact product.
03 / A creative preview
From individual posts
to a connected collection.
A six-post concept: two clear buying routes, practical reassurance, and a reason to want the garment before seeing a discount.
Pinned / Start here
Shopping for you?
Buying for your store?
Two routes. One clear next step.
Jodi by Joan
Collection story
Let the stripes
make the entrance.
Asoke Bubu / garment movement and detail
Fit / Before you order
Love the look?
Let's check
the fit.
Measurements, length and the exact piece you want.
Up close
The details
deserve a closer look.
Retail / How to order
See it.
Name it.
Choose your route.
Product code + size enquiry + website or DM.
Make the choice easy
Wholesale / For stockists
Your next
collection
starts here.
A dedicated enquiry guide, with confirmed quantities and terms.
Illustrative creative direction, not finished campaign artwork. Product photography is from your linked shop; copy and layout are proposed by SWG. This Asoke piece is not presented as a clearance item. Final creative would use confirmed stock, terms and approved brand assets.
04 / On the house
Three pieces to start
the conversation.
Ready-to-develop hooks, shot lists and caption starters. No new discount needed to make the idea interesting.
01 / Collection Reel
“Before you ask the price, look at the details.”
The job: show the premium piece beyond a quick try-on.
- Open on a close-up of the stripes and neckline.
- Cut to a front, side and walking view.
- Show the product name, current price and confirmed fit information.
“Meet the Asoke Bubu. Take a closer look at the neckline, shape and movement. Send ‘ASOKE’ with your size enquiry, or find the piece in our shop.”
02 / Ordering carousel
“Your screenshot is the start. Here's what to send next.”
The job: help shoppers send a more complete enquiry.
- Slide 1: the hook and a recognisable product photo.
- Slide 2: product name or code + size or measurements.
- Slide 3: delivery location + preferred order route.
- Slide 4: confirmation comes before payment.
“Found your piece? Send the product name or screenshot, your size enquiry and delivery city. We'll confirm availability and the next step.”
03 / Wholesale Reel
“Buying for your wardrobe—or for your customers?”
The job: separate a stockist enquiry from a single-item order.
- Start with two labelled frames: “For me” / “For my store”.
- Show actual pieces available for each route.
- Invite stockists to send their city, styles and quantity required.
- Display only approved wholesale terms.
“Stocking your store? Send ‘WHOLESALE’ with your city, the styles you want and your quantity. We'll share the current availability and terms.”
05 / The next 30 days
Give the attention
somewhere to go.
The sequence matters: support the live sale, then build a reason to return for the next collection.
11–14 November / Clearance
Make shopping practical.
For the announced online clearance: organise available pieces by size and product code, clarify the ordering route, and update sold-out items. Use only confirmed prices and stock.
15–24 November / Reassurance
Answer the next question.
Introduce the retail and wholesale guides. Reuse approved customer proof and demonstrate fit, garment length and how the linked shop works.
25 November–10 December / Collection
Build desire beyond the sale.
Present selected full-price pieces through styling and detail stories. Give stockists a dedicated invitation, with your current terms and ordering deadlines.
What we would review together: qualified retail and wholesale enquiries, product-link visits, repeated fit questions, and orders you can attribute to the campaign. Views are a supporting signal, not a substitute for sales.
06 / Our recommendation
A campaign
content bank.
Your page already has substantial product content and an active selling rhythm. Our starting recommendation is creative planning and a coordinated bank of assets that your team can publish—not an assumption that you need to hand over the whole account.
If planning, publishing and enquiry handling are also stretching your team, we can discuss full management on the call.
- A campaign direction built around selected products and buyer priorities
- Reel hooks and scripts, with a practical shot list
- Coordinated carousel and Story concepts, captions and calls to action
- Separate creative routes for retail shoppers and stockists
- A publishing sequence from clearance into collection storytelling
These are discussion priorities, not a fixed package quotation. Final deliverables and production scope would be agreed after a short discovery call.
One easy next step
What would you most like to grow next:
retail orders or stockist enquiries?
If anything here resonates, we'd love to hear your thoughts. Happy to walk you through the direction and discuss the first content bank whenever suits you.
https://calendly.com/hellosocialswithgoody